CBD Resources and Statistics
Staying up to date on the changing CBD market trends and various regulations is key to navigating the emerging CBD business world. Signing up to get the latest CBD resources and statistics to help you with CBD marketing strategy is a good start. Bookmark this page to refer to whenever you're marketing your CBD business.
Contact us to learn more about what you should be doing to protect your brand and manage strategic marketing campaigns.
Important FTC & FDA Rulings and Updates
Federal Rules and Regulations are changing. With CBD not yet tested or approved by the Food and Drug Administration, the agency has been cracking down on businesses making medical claims. Other states are following suit. Know what claims you can make and how you can market and label products.
Making CBD health claims? Careful Before Disseminating
What’s at the intersection of COVID-19, cancer claims, and CBD? This FTC case
New FTC COVID-19 warning letters take total to 250
FDA Updates Congress On CBD Product Labelling Accuracy
FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD)
CBD Industry Economic Impact
The CBD market could pull iIn $16 Billion by 2025. Here are some articles and studies* to help understand the CBD industry challenges and opportunities.
4 Challenges—and Opportunities—for the CBD Industry in 2020
GLOBAL CANNABIDIOL (CBD) MARKET INSIGHTS, FORECAST TO 2025
US cannabis industry’s economic impact could hit $130 billion by 2024
*some resources are subscription/paid reports
CBD Consumer Demographics
An estimated 64 million Americans have tried CBD, or cannabidiol, in the past 24 months, according to a January 2019 nationally representative Consumer Reports survey of more than 4,000 Americans. Understand CBD consumers, their motivations, and habits can help you build a successful marketing plan and realistics goals.
Four in 10 Say CBD Oil Products Should Be Over-the-Counter
14% of Americans Say They Use CBD Products
A survey of over 2,000 Americans conducted by Quart & Harris Poll
A study by New York investment bank Cowen & Co.
A Brief History of the CBD Industry
Learn more about CBD Marketing
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