NOBO's path to MSO success with Daniel Paul
Daniel Paul discusses how NOBO uses a unique media strategy to thrive in the cannabis industry.
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Jordan Sherman
Jan 121 min read
Precision in a spray: Delivering benefits to consumers
Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.
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Jordan Sherman
Nov 10, 20232 min read
What You Don't Know About National & Local Placements for Your CBD Brand
How do you get your story picked up by local news stations and nationwide?
22 views0 comments
Jordan Sherman
Nov 10, 20232 min read
Sowing Success: Acknowledge Farms' Recipe for Hemp
In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms
13 views0 comments
Jordan Sherman
Sep 25, 20232 min read
Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment
From finance to cannabis, David Miller's pandemic pivot defies the odds for Flow Gardens. Discover his resilience in the cannabis market.
13 views0 comments
Mitch Jelniker
Sep 8, 20232 min read
Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!
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Jordan Sherman
Aug 18, 20232 min read
Top ways to get noticed by veteran journalists
Little effort on your part that can be big dividends for your cannabis brand
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Jordan Sherman
Jul 21, 20232 min read
The case for an alliance in cannabis
Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.
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Mitch Jelniker
Jul 7, 20232 min read
Surpassing economic challenges in Cannabis with Green Market Report
Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.
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Jordan Sherman
Jun 23, 20232 min read
Social Equity and Cannabis, the success story of Ashley Jenkins
Meet Ashley Jenkins, the first Black woman to earn a cannabis manufacturing license through the City of Denver’s Social Equity program.
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Jordan Sherman
Jun 9, 20232 min read
Pushing past cannabis stigma with Dr. Bridget, MD
From resistance to acceptance, mmj has come a long way. Dr. Bridget explains why her patient's stories are so powerful.
16 views0 comments
Jordan Sherman
May 19, 20232 min read
Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
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Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
14 views0 comments
Jordan Sherman
Apr 21, 20232 min read
What trade reporters want to write about your hemp or CBD brand
What's your brand's story? What's holding you back from telling it? Cannabis reporter Lydia Kariuki explains why your story is so important.
49 views1 comment
Jordan Sherman
Apr 7, 20232 min read
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
26 views0 comments
Jordan Sherman
Mar 17, 20232 min read
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
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Jordan Sherman
Mar 3, 20232 min read
"Cannabis Cares" greenlights the path to community recognition in Denver
Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."
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Jordan Sherman
Feb 17, 20232 min read
The FDA has punted CBD regulations to Congress. What now?
The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?
106 views0 comments
Jordan Sherman
Feb 3, 20232 min read
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
21 views0 comments
Jordan Sherman
Jan 20, 20232 min read
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
19 views0 comments
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