Crisis Communications

Move The Stairs Blog

NOBO's path to MSO success with Daniel Paul

Jordan Sherman

Apr 262 min read

NOBO's path to MSO success with Daniel Paul

Daniel Paul discusses how NOBO uses a unique media strategy to thrive in the cannabis industry.

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Jordan Sherman

Nov 10, 20232 min read

What You Don't Know About National & Local Placements for Your CBD Brand

How do you get your story picked up by local news stations and nationwide?

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Sowing Success: Acknowledge Farms' Recipe for Hemp

Jordan Sherman

Nov 10, 20232 min read

Sowing Success: Acknowledge Farms' Recipe for Hemp

In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms

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Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment

Jordan Sherman

Sep 25, 20232 min read

Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment

From finance to cannabis, David Miller's pandemic pivot defies the odds for Flow Gardens. Discover his resilience in the cannabis market.

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Mitch Jelniker

Sep 8, 20232 min read

Using Events to Spotlight Your Brand

Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!

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Top ways to get noticed by veteran journalists

Jordan Sherman

Aug 18, 20232 min read

Top ways to get noticed by veteran journalists

Little effort on your part that can be big dividends for your cannabis brand

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Jordan Sherman

Jul 21, 20232 min read

The case for an alliance in cannabis

Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.

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Surpassing economic challenges in Cannabis with Green Market Report

Mitch Jelniker

Jul 7, 20232 min read

Surpassing economic challenges in Cannabis with Green Market Report

Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.

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Jordan Sherman

May 19, 20232 min read

Detecting and weathering digital threats to your brand

Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.

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Jordan Sherman

May 5, 20232 min read

How many hats do you wear? Hemp Brand Builder's Joe Linne

If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

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Recapping NoCo 9 and the state of the hemp/CBD industry

Jordan Sherman

Apr 7, 20232 min read

Recapping NoCo 9 and the state of the hemp/CBD industry

The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!

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How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Jordan Sherman

Mar 17, 20232 min read

How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.

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"Cannabis Cares" greenlights the path to community recognition in Denver

Jordan Sherman

Mar 3, 20232 min read

"Cannabis Cares" greenlights the path to community recognition in Denver

Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."

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The FDA has punted CBD regulations to Congress. What now?

Jordan Sherman

Feb 17, 20232 min read

The FDA has punted CBD regulations to Congress. What now?

The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?

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Jordan Sherman

Feb 3, 20232 min read

LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success

Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.

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How an authentic public-facing approach propels cannabis success

Jordan Sherman

Jan 20, 20232 min read

How an authentic public-facing approach propels cannabis success

Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.

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Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

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Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

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What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

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Is your cannabis business ready to weather a recession?

Jordan Sherman

Jul 20, 20222 min read

Is your cannabis business ready to weather a recession?

The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.

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