top of page
Move The Stairs Blog
Search
Jordan Sherman
Jun 4, 20213 min read
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
17 views0 comments
Sarah Beatty, APR
Mar 26, 20218 min read
Successfully Handle Crisis Communications With Insider Media Relationsâ„¢
Use Insider Media Relationsâ„¢ to prevail over a crisis with calm determination and protect your business and brand.
45 views0 comments
Diane Mulligan, APR
Feb 19, 20212 min read
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PRâ„¢...
24 views0 comments
Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
45 views0 comments
Jordan Sherman
Jan 15, 20212 min read
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
34 views0 comments
Jordan Sherman
Oct 30, 20206 min read
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
63 views0 comments
Jordan Sherman
Oct 9, 20206 min read
Level Up Your Media Mastery With Insider Media Relationsâ„¢ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
45 views0 comments
Jordan Sherman
Oct 2, 20205 min read
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
30 views0 comments
Jordan Sherman
Sep 25, 20204 min read
Cut through election season noise to tell your story
On this week's Move the Stairsâ„¢ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
30 views0 comments
Jordan Sherman
Sep 11, 202011 min read
Rebuilding your brand's reputation after a crisis
Get your Brand Protectionâ„¢ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
18 views0 comments
Jordan Sherman
Sep 4, 20208 min read
M&C's top tips for protecting your brand's reputation
Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
29 views0 comments
Jordan Sherman
Aug 14, 20207 min read
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
3,813 views1 comment
Sarah Beatty, APR
Jul 17, 20201 min read
Brand-Building Messaging During Rapid Cultural Change
Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?
45 views0 comments
Diane Mulligan, APR
Apr 17, 20202 min read
Employees First: How to Protect Your Brand and Build Trust With Employees During COVID-19
We are starting the discussion about slowly and deliberately reopening the country. What's your plan for welcoming back your employees?
35 views0 comments
bottom of page