Insider Media Relations™

Move The Stairs Blog

NOBO's path to MSO success with Daniel Paul

Jordan Sherman

Apr 262 min read

NOBO's path to MSO success with Daniel Paul

Daniel Paul discusses how NOBO uses a unique media strategy to thrive in the cannabis industry.

19 views0 comments

Precision in a spray: Delivering benefits to consumers

Jordan Sherman

Jan 121 min read

Precision in a spray: Delivering benefits to consumers

Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.

25 views0 comments

Jordan Sherman

Nov 10, 20232 min read

What You Don't Know About National & Local Placements for Your CBD Brand

How do you get your story picked up by local news stations and nationwide?

23 views0 comments

Sowing Success: Acknowledge Farms' Recipe for Hemp

Jordan Sherman

Nov 10, 20232 min read

Sowing Success: Acknowledge Farms' Recipe for Hemp

In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms

18 views0 comments

Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment

Jordan Sherman

Sep 25, 20232 min read

Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment

From finance to cannabis, David Miller's pandemic pivot defies the odds for Flow Gardens. Discover his resilience in the cannabis market.

13 views0 comments

Mitch Jelniker

Sep 8, 20232 min read

Using Events to Spotlight Your Brand

Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!

11 views0 comments

Top ways to get noticed by veteran journalists

Jordan Sherman

Aug 18, 20232 min read

Top ways to get noticed by veteran journalists

Little effort on your part that can be big dividends for your cannabis brand

13 views0 comments

Jordan Sherman

Jul 21, 20232 min read

The case for an alliance in cannabis

Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.

19 views0 comments

Surpassing economic challenges in Cannabis with Green Market Report

Mitch Jelniker

Jul 7, 20232 min read

Surpassing economic challenges in Cannabis with Green Market Report

Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.

20 views0 comments

Pushing past cannabis stigma with Dr. Bridget, MD

Jordan Sherman

Jun 9, 20232 min read

Pushing past cannabis stigma with Dr. Bridget, MD

From resistance to acceptance, mmj has come a long way. Dr. Bridget explains why her patient's stories are so powerful.

16 views0 comments

Jordan Sherman

May 19, 20232 min read

Detecting and weathering digital threats to your brand

Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.

12 views0 comments

Jordan Sherman

May 5, 20232 min read

How many hats do you wear? Hemp Brand Builder's Joe Linne

If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

14 views0 comments

Jordan Sherman

Apr 21, 20232 min read

What trade reporters want to write about your hemp or CBD brand

What's your brand's story? What's holding you back from telling it? Cannabis reporter Lydia Kariuki explains why your story is so important.

49 views1 comment

Recapping NoCo 9 and the state of the hemp/CBD industry

Jordan Sherman

Apr 7, 20232 min read

Recapping NoCo 9 and the state of the hemp/CBD industry

The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!

26 views0 comments

How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Jordan Sherman

Mar 17, 20232 min read

How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.

35 views0 comments

"Cannabis Cares" greenlights the path to community recognition in Denver

Jordan Sherman

Mar 3, 20232 min read

"Cannabis Cares" greenlights the path to community recognition in Denver

Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."

74 views0 comments

The FDA has punted CBD regulations to Congress. What now?

Jordan Sherman

Feb 17, 20232 min read

The FDA has punted CBD regulations to Congress. What now?

The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?

106 views0 comments

Jordan Sherman

Feb 3, 20232 min read

LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success

Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.

21 views0 comments

How an authentic public-facing approach propels cannabis success

Jordan Sherman

Jan 20, 20232 min read

How an authentic public-facing approach propels cannabis success

Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.

19 views0 comments

Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

16 views0 comments