Insider Media Relations™ 2/3

Move The Stairs Blog

Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

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What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

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Is your cannabis business ready to weather a recession?

Jordan Sherman

Jul 20, 20222 min read

Is your cannabis business ready to weather a recession?

The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.

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Jordan Sherman

Jun 7, 20222 min read

Hemp and the Golden Radio build Brand Protection™: HempWood's Greg Wilson

Greg Wilson, inventor of HempWood® discusses why it takes more than a great idea to succeed in the hemp industry.

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Grow success in cannabis with Franny Tacy

Jordan Sherman

May 26, 20222 min read

Grow success in cannabis with Franny Tacy

Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...

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What a cannabis biz reporter wants you to know

Jordan Sherman

Feb 2, 20221 min read

What a cannabis biz reporter wants you to know

Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.

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Jordan Sherman

Jun 11, 20212 min read

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

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Jordan Sherman

Jun 4, 20213 min read

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

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Jordan Sherman

Apr 22, 20214 min read

Understanding laws to help build CBD Brand Protection

Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...

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Diane Mulligan, APR

Apr 16, 20212 min read

Using Education to bolster CBD Brand Protection

You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...

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Successfully Handle Crisis Communications With Insider Media Relations™

Sarah Beatty, APR

Mar 26, 20218 min read

Successfully Handle Crisis Communications With Insider Media Relations™

Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.

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Jordan Sherman

Mar 5, 20216 min read

Sow the tactical seeds of Brand Protection PR™

A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...

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Jordan Sherman

Feb 26, 20213 min read

Using data to build CBD Brand Protection™

The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...

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Diane Mulligan, APR

Feb 19, 20212 min read

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...

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Who is more important, customer or employee?

Jordan Sherman

Feb 12, 20213 min read

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

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Jordan Sherman

Jan 15, 20212 min read

Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis

Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...

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Jordan Sherman

Dec 11, 20202 min read

Jumpstart Your 2021 PR Plan with Brand Protection PR™

Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals

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Jordan Sherman

Dec 4, 20202 min read

Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan

Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.

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Don't Let a PR Nightmare Keep You up at Night

Jordan Sherman

Oct 30, 20206 min read

Don't Let a PR Nightmare Keep You up at Night

We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.

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The Power of Combining Public Relations and Marketing

Sarah Beatty, APR

Oct 23, 20204 min read

The Power of Combining Public Relations and Marketing

Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.

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