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Move The Stairs Blog

Sowing Success: Acknowledge Farms' Recipe for Hemp

Nov 10, 20232 min read

Sowing Success: Acknowledge Farms' Recipe for Hemp

In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms

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Mitch Jelniker

Sep 8, 20232 min read

Using Events to Spotlight Your Brand

Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!

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Jordan Sherman

Jul 21, 20232 min read

The case for an alliance in cannabis

Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.

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Jordan Sherman

May 5, 20232 min read

How many hats do you wear? Hemp Brand Builder's Joe Linne

If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

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How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Jordan Sherman

Mar 17, 20232 min read

How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.

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"Cannabis Cares" greenlights the path to community recognition in Denver

Jordan Sherman

Mar 3, 20232 min read

"Cannabis Cares" greenlights the path to community recognition in Denver

Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."

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The FDA has punted CBD regulations to Congress. What now?

Jordan Sherman

Feb 17, 20232 min read

The FDA has punted CBD regulations to Congress. What now?

The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?

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Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

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Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

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What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

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What a cannabis biz reporter wants you to know

Jordan Sherman

Feb 2, 20221 min read

What a cannabis biz reporter wants you to know

Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.

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Jordan Sherman

Jun 18, 20213 min read

How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™

The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...

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Jordan Sherman

Jun 11, 20212 min read

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

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Jordan Sherman

Jun 4, 20213 min read

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

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Why You Should Integrate Digital Marketing Into Your PR Plan

Jordan Sherman

May 14, 20214 min read

Why You Should Integrate Digital Marketing Into Your PR Plan

At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...

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Jordan Sherman

May 7, 20214 min read

Brand messaging: Building Brand Protection PR™ through Thought Leadership

May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

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Jordan Sherman

Apr 22, 20214 min read

Understanding laws to help build CBD Brand Protection

Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...

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Diane Mulligan, APR

Apr 16, 20212 min read

Using Education to bolster CBD Brand Protection

You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...

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What to expect when you’re expecting (PR success)

Sarah Beatty, APR

Apr 9, 20217 min read

What to expect when you’re expecting (PR success)

Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!

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Jordan Sherman

Apr 2, 20213 min read

Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals

Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...

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