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Jordan Sherman
Nov 10, 20232 min read
Sowing Success: Acknowledge Farms' Recipe for Hemp
In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms
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Mitch Jelniker
Sep 8, 20232 min read
Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!
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Jordan Sherman
Jul 21, 20232 min read
The case for an alliance in cannabis
Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.
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Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
16 views0 comments
Jordan Sherman
Mar 17, 20232 min read
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
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Jordan Sherman
Mar 3, 20232 min read
"Cannabis Cares" greenlights the path to community recognition in Denver
Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."
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Jordan Sherman
Feb 17, 20232 min read
The FDA has punted CBD regulations to Congress. What now?
The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?
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Mitch Jelniker
Dec 22, 20222 min read
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Mitch Jelniker
Dec 22, 20222 min read
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
Oct 21, 20222 min read
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
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Jordan Sherman
Feb 2, 20221 min read
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
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Jordan Sherman
Jun 18, 20213 min read
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
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Jordan Sherman
Jun 11, 20212 min read
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
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Jordan Sherman
Jun 4, 20213 min read
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
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Jordan Sherman
May 14, 20214 min read
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
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Jordan Sherman
May 7, 20214 min read
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
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Jordan Sherman
Apr 22, 20214 min read
Understanding laws to help build CBD Brand Protection
Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...
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Diane Mulligan, APR
Apr 16, 20212 min read
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
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Sarah Beatty, APR
Apr 9, 20217 min read
What to expect when you’re expecting (PR success)
Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
31 views0 comments
Jordan Sherman
Apr 2, 20213 min read
Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
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