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Sarah Beatty, APR
Mar 26, 20218 min read
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
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Diane Mulligan, APR
Mar 19, 20212 min read
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
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Diane Mulligan, APR
Mar 12, 20212 min read
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
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Jordan Sherman
Mar 5, 20216 min read
Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
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Jordan Sherman
Feb 26, 20213 min read
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
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Diane Mulligan, APR
Feb 19, 20212 min read
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
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Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Sarah Beatty, APR
Feb 5, 20216 min read
The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics
Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
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Jordan Sherman
Jan 29, 20214 min read
How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
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Sarah Beatty, APR
Jan 22, 20215 min read
CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
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Jordan Sherman
Jan 15, 20212 min read
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
Jan 8, 20215 min read
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
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Jordan Sherman
Dec 11, 20202 min read
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
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Jordan Sherman
Dec 4, 20202 min read
Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
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Jordan Sherman
Oct 30, 20206 min read
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
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Sarah Beatty, APR
Oct 23, 20204 min read
The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
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Jordan Sherman
Oct 16, 20204 min read
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
32 views0 comments
Jordan Sherman
Oct 9, 20206 min read
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
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Jordan Sherman
Oct 2, 20205 min read
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
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Jordan Sherman
Sep 25, 20204 min read
Cut through election season noise to tell your story
On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
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