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Jordan Sherman
Mar 5, 20216 min read
Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
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Jordan Sherman
Feb 26, 20213 min read
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
35 views0 comments
Diane Mulligan, APR
Feb 19, 20212 min read
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
24 views0 comments
Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Sarah Beatty, APR
Jan 22, 20215 min read
CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
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Jordan Sherman
Jan 15, 20212 min read
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
Jan 8, 20215 min read
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
14 views0 comments
Jordan Sherman
Dec 11, 20202 min read
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
37 views0 comments
Jordan Sherman
Dec 4, 20202 min read
Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
45 views0 comments
Jordan Sherman
Oct 30, 20206 min read
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
63 views0 comments
Sarah Beatty, APR
Oct 23, 20204 min read
The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
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Jordan Sherman
Oct 2, 20205 min read
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
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Jordan Sherman
Sep 25, 20204 min read
Cut through election season noise to tell your story
On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
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Sarah Beatty, APR
Sep 17, 20204 min read
Be a PR Hero: Make Event Planning Coverage Your Superpower
Be a hero by using PR event planning to earn a ton of coverage for your next event!
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Jordan Sherman
Sep 11, 202011 min read
Rebuilding your brand's reputation after a crisis
Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
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Jordan Sherman
Sep 4, 20208 min read
M&C's top tips for protecting your brand's reputation
Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
29 views0 comments
Sarah Beatty, APR
Aug 28, 20205 min read
How to make great social media videos using the M&C 4-star method
Social media is the easiest way to get more eyes on your products or services. Why not strike while the iron is hot, taking advantage of...
38 views0 comments
Jordan Sherman
Aug 21, 20207 min read
How to become a thought leader in your industry!
As we transition into the holiday season, your competitors may take a vacation... but in the CBD industry, things are heating up at the...
66 views0 comments
Jordan Sherman
Aug 14, 20207 min read
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
3,813 views1 comment
Jordan Sherman
Jul 31, 20203 min read
Planning a social media takeover
How do you take an idea of social media takeover and turn it into a full fledged day of content? Plenty of planning and caffeine...
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