Move The Stairs Blog

Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

16 views0 comments

Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

27 views0 comments

What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

24 views0 comments

Is your cannabis business ready to weather a recession?

Jordan Sherman

Jul 20, 20222 min read

Is your cannabis business ready to weather a recession?

The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.

11 views0 comments

Jordan Sherman

Jun 7, 20222 min read

Hemp and the Golden Radio build Brand Protection™: HempWood's Greg Wilson

Greg Wilson, inventor of HempWood® discusses why it takes more than a great idea to succeed in the hemp industry.

71 views0 comments

Grow success in cannabis with Franny Tacy

Jordan Sherman

May 26, 20222 min read

Grow success in cannabis with Franny Tacy

Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...

29 views0 comments

Hempitecture's Mattie Mead on Building an Industrial Hemp Success Story

Jordan Sherman

May 16, 20222 min read

Hempitecture's Mattie Mead on Building an Industrial Hemp Success Story

Hempitecture's Mattie Meads on how he's wrestling with- and overcoming- the challenges of running a new industrial hemp business.

23 views0 comments

Jordan Sherman

May 3, 20222 min read

A CNN editor shares how to nab national news coverage of your cannabis brand!

Landing national news coverage for your CBD brand is easier than you think but it does require some work. CNN's Christian DuChatea explains.

9 views0 comments

Crush the hemp crash with FSOil's Megan Duvall

Jordan Sherman

Apr 15, 20222 min read

Crush the hemp crash with FSOil's Megan Duvall

Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...

10 views0 comments

Jordan Sherman

Apr 1, 20222 min read

How to build a trusted medical marijuana brand

How can you build trust in your medical marijuana brand? Debbie Churgai from Americans for Safe Access shares three tips you can do today!

17 views0 comments

Adaptability: the key to unlocking longevity in hemp

Jordan Sherman

Mar 14, 20222 min read

Adaptability: the key to unlocking longevity in hemp

There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!

8 views0 comments

How podcasts can power your cannabis business outreach!

Jordan Sherman

Mar 9, 20222 min read

How podcasts can power your cannabis business outreach!

Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!

13 views0 comments

How to talk about that Covid and CBD study (without getting in trouble!)

Jordan Sherman

Feb 14, 20221 min read

How to talk about that Covid and CBD study (without getting in trouble!)

When news breaks, reporters act fast to get information. Read why it's important to be ready to answer their questions at a moment's notice.

40 views0 comments

What a cannabis biz reporter wants you to know

Jordan Sherman

Feb 2, 20221 min read

What a cannabis biz reporter wants you to know

Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.

22 views0 comments

Jordan Sherman

Jun 18, 20213 min read

How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™

The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...

21 views1 comment

Jordan Sherman

Jun 11, 20212 min read

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

21 views0 comments

Jordan Sherman

Jun 4, 20213 min read

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

16 views0 comments

Diane Mulligan, APR

May 21, 20212 min read

What is CBD Brand Protection PR™ and how do I get it?

Find out what Brand Protection PR™ is and how it can help you build and protect your CBD business.

12 views0 comments

Why You Should Integrate Digital Marketing Into Your PR Plan

Jordan Sherman

May 14, 20214 min read

Why You Should Integrate Digital Marketing Into Your PR Plan

At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...

42 views0 comments

Jordan Sherman

May 7, 20214 min read

Brand messaging: Building Brand Protection PR™ through Thought Leadership

May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

55 views0 comments