Move The Stairs Blog

The Power of Combining Public Relations and Marketing

Oct 23, 20204 min read

The Power of Combining Public Relations and Marketing

Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.

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CBD Marketing Changes: Don't Leave Your Customers in the Dust

Jordan Sherman

Oct 16, 20204 min read

CBD Marketing Changes: Don't Leave Your Customers in the Dust

Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.

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Level Up Your Media Mastery With Insider Media Relations™ Strategy

Jordan Sherman

Oct 9, 20206 min read

Level Up Your Media Mastery With Insider Media Relations™ Strategy

You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!

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New Regulations May Help Tame the Wild West CBD Industry

Jordan Sherman

Oct 2, 20205 min read

New Regulations May Help Tame the Wild West CBD Industry

There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!

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Cut through election season noise to tell your story

Jordan Sherman

Sep 25, 20204 min read

Cut through election season noise to tell your story

On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...

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Be a PR Hero: Make Event Planning Coverage Your Superpower

Sarah Beatty, APR

Sep 17, 20204 min read

Be a PR Hero: Make Event Planning Coverage Your Superpower

Be a hero by using PR event planning to earn a ton of coverage for your next event!

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Jordan Sherman

Sep 11, 202011 min read

Rebuilding your brand's reputation after a crisis

Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.

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Jordan Sherman

Sep 4, 20208 min read

M&C's top tips for protecting your brand's reputation

Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?

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How to make great social media videos using the M&C 4-star method

Sarah Beatty, APR

Aug 28, 20205 min read

How to make great social media videos using the M&C 4-star method

Social media is the easiest way to get more eyes on your products or services. Why not strike while the iron is hot, taking advantage of...

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How to become a thought leader in your industry!

Jordan Sherman

Aug 21, 20207 min read

How to become a thought leader in your industry!

As we transition into the holiday season, your competitors may take a vacation... but in the CBD industry, things are heating up at the...

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Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely

Jordan Sherman

Aug 14, 20207 min read

Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely

When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?

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Communicating with the media in a COVID-19 world

Jordan Sherman

Aug 7, 20203 min read

Communicating with the media in a COVID-19 world

Talking to media can be scary, especially in a pandemic! It doesn't have to be. Watch or read our latest Move the Stairs Friday chat!

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Jordan Sherman

Jul 31, 20203 min read

Planning a social media takeover

How do you take an idea of social media takeover and turn it into a full fledged day of content? Plenty of planning and caffeine...

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Preventing Your Messaging From Being Hidden Behind a Mask

Jordan Sherman

Jul 24, 20202 min read

Preventing Your Messaging From Being Hidden Behind a Mask

Masks are the latest controversy many business owners are trying to navigate.

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Sarah Beatty, APR

Jul 17, 20201 min read

Brand-Building Messaging During Rapid Cultural Change

Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?

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Jordan Sherman

Jun 28, 20201 min read

Brand Protection

In case you missed our Friday chat, Diane Mulligan, APR and I talked about our Brand Protection Tool™. How will it work for you?

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Jordan Sherman

Jun 23, 20201 min read

Building a Loyal CBD Customer Base

In case you missed our Friday Chat, we discussed how and why CBD businesses should be building consumer relations now more than ever.

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Teamwork & tools turn a sleepy Sunday into double client victories

Jordan Sherman

Jun 10, 20204 min read

Teamwork & tools turn a sleepy Sunday into double client victories

An unexpected email turned a quiet Sunday into a productive afternoon of work for the M&C Comms team.

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Entropy and Empathy: Our 2020 Coaster Ride

Jordan Sherman

Jun 5, 20203 min read

Entropy and Empathy: Our 2020 Coaster Ride

In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.

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Jordan Sherman

Apr 29, 20203 min read

Leverage Brand Protection Strategies During COVID: 3 Steps for a Solid Return-to-Work Plan

Now matter how large or small your business is there are a number of things your workforce will want to know before coming back.

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