The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
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Jordan Sherman
Oct 16, 20204 min read
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
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Jordan Sherman
Oct 9, 20206 min read
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
45 views0 comments
Jordan Sherman
Oct 2, 20205 min read
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
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Jordan Sherman
Sep 25, 20204 min read
Cut through election season noise to tell your story
On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
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Sarah Beatty, APR
Sep 17, 20204 min read
Be a PR Hero: Make Event Planning Coverage Your Superpower
Be a hero by using PR event planning to earn a ton of coverage for your next event!
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Jordan Sherman
Sep 11, 202011 min read
Rebuilding your brand's reputation after a crisis
Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
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Jordan Sherman
Sep 4, 20208 min read
M&C's top tips for protecting your brand's reputation
Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
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Sarah Beatty, APR
Aug 28, 20205 min read
How to make great social media videos using the M&C 4-star method
Social media is the easiest way to get more eyes on your products or services. Why not strike while the iron is hot, taking advantage of...
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Jordan Sherman
Aug 21, 20207 min read
How to become a thought leader in your industry!
As we transition into the holiday season, your competitors may take a vacation... but in the CBD industry, things are heating up at the...
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Jordan Sherman
Aug 14, 20207 min read
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
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Jordan Sherman
Aug 7, 20203 min read
Communicating with the media in a COVID-19 world
Talking to media can be scary, especially in a pandemic! It doesn't have to be. Watch or read our latest Move the Stairs Friday chat!
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Jordan Sherman
Jul 31, 20203 min read
Planning a social media takeover
How do you take an idea of social media takeover and turn it into a full fledged day of content? Plenty of planning and caffeine...
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Jordan Sherman
Jul 24, 20202 min read
Preventing Your Messaging From Being Hidden Behind a Mask
Masks are the latest controversy many business owners are trying to navigate.
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Sarah Beatty, APR
Jul 17, 20201 min read
Brand-Building Messaging During Rapid Cultural Change
Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?
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Jordan Sherman
Jun 28, 20201 min read
Brand Protection
In case you missed our Friday chat, Diane Mulligan, APR and I talked about our Brand Protection Tool™. How will it work for you?
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Jordan Sherman
Jun 23, 20201 min read
Building a Loyal CBD Customer Base
In case you missed our Friday Chat, we discussed how and why CBD businesses should be building consumer relations now more than ever.
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Jordan Sherman
Jun 10, 20204 min read
Teamwork & tools turn a sleepy Sunday into double client victories
An unexpected email turned a quiet Sunday into a productive afternoon of work for the M&C Comms team.
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Jordan Sherman
Jun 5, 20203 min read
Entropy and Empathy: Our 2020 Coaster Ride
In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.
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Jordan Sherman
Apr 29, 20203 min read
Leverage Brand Protection Strategies During COVID: 3 Steps for a Solid Return-to-Work Plan
Now matter how large or small your business is there are a number of things your workforce will want to know before coming back.
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