Precision in a spray: Delivering benefits to consumers
Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.
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Jordan Sherman
Nov 10, 20232 min read
What You Don't Know About National & Local Placements for Your CBD Brand
How do you get your story picked up by local news stations and nationwide?
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Mitch Jelniker
Sep 8, 20232 min read
Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!
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Jordan Sherman
Aug 18, 20232 min read
Top ways to get noticed by veteran journalists
Little effort on your part that can be big dividends for your cannabis brand
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Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
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Jordan Sherman
Jan 20, 20232 min read
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
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Mitch Jelniker
Dec 22, 20222 min read
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Mitch Jelniker
Dec 22, 20222 min read
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
Oct 21, 20222 min read
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
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Jordan Sherman
May 26, 20222 min read
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
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Jordan Sherman
Apr 15, 20222 min read
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
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Jordan Sherman
Mar 14, 20222 min read
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
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Jordan Sherman
Mar 9, 20222 min read
How podcasts can power your cannabis business outreach!
Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!
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Jordan Sherman
Feb 2, 20221 min read
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
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Jordan Sherman
Jun 18, 20213 min read
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
21 views1 comment
Jordan Sherman
Jun 11, 20212 min read
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
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Jordan Sherman
Jun 4, 20213 min read
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
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Jordan Sherman
May 14, 20214 min read
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
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Jordan Sherman
May 7, 20214 min read
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
55 views0 comments
Diane Mulligan, APR
Apr 16, 20212 min read
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
30 views0 comments
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