CBD | M&C Communications

Move The Stairs Blog

Precision in a spray: Delivering benefits to consumers

Jan 121 min read

Precision in a spray: Delivering benefits to consumers

Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.

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Jordan Sherman

Nov 10, 20232 min read

What You Don't Know About National & Local Placements for Your CBD Brand

How do you get your story picked up by local news stations and nationwide?

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Mitch Jelniker

Sep 8, 20232 min read

Using Events to Spotlight Your Brand

Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!

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Top ways to get noticed by veteran journalists

Jordan Sherman

Aug 18, 20232 min read

Top ways to get noticed by veteran journalists

Little effort on your part that can be big dividends for your cannabis brand

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Jordan Sherman

May 5, 20232 min read

How many hats do you wear? Hemp Brand Builder's Joe Linne

If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

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How an authentic public-facing approach propels cannabis success

Jordan Sherman

Jan 20, 20232 min read

How an authentic public-facing approach propels cannabis success

Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.

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Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

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Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

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What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

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Grow success in cannabis with Franny Tacy

Jordan Sherman

May 26, 20222 min read

Grow success in cannabis with Franny Tacy

Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...

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Crush the hemp crash with FSOil's Megan Duvall

Jordan Sherman

Apr 15, 20222 min read

Crush the hemp crash with FSOil's Megan Duvall

Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...

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Adaptability: the key to unlocking longevity in hemp

Jordan Sherman

Mar 14, 20222 min read

Adaptability: the key to unlocking longevity in hemp

There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!

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How podcasts can power your cannabis business outreach!

Jordan Sherman

Mar 9, 20222 min read

How podcasts can power your cannabis business outreach!

Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!

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What a cannabis biz reporter wants you to know

Jordan Sherman

Feb 2, 20221 min read

What a cannabis biz reporter wants you to know

Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.

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Jordan Sherman

Jun 18, 20213 min read

How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™

The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...

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Jordan Sherman

Jun 11, 20212 min read

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

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Jordan Sherman

Jun 4, 20213 min read

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

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Why You Should Integrate Digital Marketing Into Your PR Plan

Jordan Sherman

May 14, 20214 min read

Why You Should Integrate Digital Marketing Into Your PR Plan

At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...

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Jordan Sherman

May 7, 20214 min read

Brand messaging: Building Brand Protection PR™ through Thought Leadership

May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

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Diane Mulligan, APR

Apr 16, 20212 min read

Using Education to bolster CBD Brand Protection

You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...

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