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Jordan Sherman
Jan 12, 20241 min read
Precision in a spray: Delivering benefits to consumers
Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.
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Mitch Jelniker
Sep 8, 20232 min read
Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!
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Jordan Sherman
Aug 18, 20232 min read
Top ways to get noticed by veteran journalists
Little effort on your part that can be big dividends for your cannabis brand
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Jordan Sherman
Jul 21, 20232 min read
The case for an alliance in cannabis
Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.
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Mitch Jelniker
Jul 7, 20232 min read
Surpassing economic challenges in Cannabis with Green Market Report
Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.
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Jordan Sherman
May 19, 20232 min read
Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
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Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
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Jordan Sherman
Apr 7, 20232 min read
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
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Jordan Sherman
Mar 17, 20232 min read
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
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Jordan Sherman
Feb 3, 20232 min read
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
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Jordan Sherman
Jan 20, 20232 min read
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
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Mitch Jelniker
Dec 22, 20222 min read
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Jordan Sherman
Oct 21, 20222 min read
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
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Jordan Sherman
Jul 20, 20222 min read
Is your cannabis business ready to weather a recession?
The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.
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Jordan Sherman
May 26, 20222 min read
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
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Jordan Sherman
May 16, 20222 min read
Hempitecture's Mattie Mead on Building an Industrial Hemp Success Story
Hempitecture's Mattie Meads on how he's wrestling with- and overcoming- the challenges of running a new industrial hemp business.
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Jordan Sherman
May 3, 20222 min read
A CNN editor shares how to nab national news coverage of your cannabis brand!
Landing national news coverage for your CBD brand is easier than you think but it does require some work. CNN's Christian DuChatea explains.
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Jordan Sherman
Apr 15, 20222 min read
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
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Jordan Sherman
Apr 1, 20222 min read
How to build a trusted medical marijuana brand
How can you build trust in your medical marijuana brand? Debbie Churgai from Americans for Safe Access shares three tips you can do today!
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Jordan Sherman
Mar 14, 20222 min read
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
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