CBD PR | M&C Communications 2/3

Move The Stairs Blog

How podcasts can power your cannabis business outreach!

Mar 9, 20222 min read

How podcasts can power your cannabis business outreach!

Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!

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How to talk about that Covid and CBD study (without getting in trouble!)

Jordan Sherman

Feb 14, 20221 min read

How to talk about that Covid and CBD study (without getting in trouble!)

When news breaks, reporters act fast to get information. Read why it's important to be ready to answer their questions at a moment's notice.

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Jordan Sherman

Jun 18, 20213 min read

How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™

The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...

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Jordan Sherman

Jun 11, 20212 min read

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

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Jordan Sherman

Jun 4, 20213 min read

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

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Why You Should Integrate Digital Marketing Into Your PR Plan

Jordan Sherman

May 14, 20214 min read

Why You Should Integrate Digital Marketing Into Your PR Plan

At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...

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Jordan Sherman

May 7, 20214 min read

Brand messaging: Building Brand Protection PR™ through Thought Leadership

May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

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Diane Mulligan, APR

Apr 16, 20212 min read

Using Education to bolster CBD Brand Protection

You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...

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Jordan Sherman

Apr 2, 20213 min read

Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals

Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...

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Build your thought leadership by educating your consumers on new CBD tech

Diane Mulligan, APR

Mar 19, 20212 min read

Build your thought leadership by educating your consumers on new CBD tech

It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...

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Diane Mulligan, APR

Mar 12, 20212 min read

Should I start a podcast as part of my CBD Brand Protection PR™ Plan?

It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...

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Jordan Sherman

Mar 5, 20216 min read

Sow the tactical seeds of Brand Protection PR™

A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...

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Jordan Sherman

Feb 26, 20213 min read

Using data to build CBD Brand Protection™

The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...

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Diane Mulligan, APR

Feb 19, 20212 min read

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...

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Who is more important, customer or employee?

Jordan Sherman

Feb 12, 20213 min read

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

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Jordan Sherman

Jan 29, 20214 min read

How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business

Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...

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Jordan Sherman

Jan 15, 20212 min read

Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis

Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...

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Jordan Sherman

Jan 8, 20215 min read

Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies

In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...

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Jordan Sherman

Dec 11, 20202 min read

Jumpstart Your 2021 PR Plan with Brand Protection PR™

Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals

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Jordan Sherman

Dec 4, 20202 min read

Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan

Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.

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