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Jordan Sherman
Apr 2, 20213 min read
Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
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Diane Mulligan, APR
Mar 19, 20212 min read
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
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Diane Mulligan, APR
Mar 12, 20212 min read
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
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Jordan Sherman
Feb 26, 20213 min read
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
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Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Jordan Sherman
Jan 29, 20214 min read
How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
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Jordan Sherman
Jan 8, 20215 min read
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
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Jordan Sherman
Oct 16, 20204 min read
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
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Jordan Sherman
Oct 2, 20205 min read
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
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