Crisis Communications | M&C Communications

Move The Stairs Blog

Jordan Sherman

Nov 10, 20232 min read

What You Don't Know About National & Local Placements for Your CBD Brand

How do you get your story picked up by local news stations and nationwide?

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Jordan Sherman

Jul 21, 20232 min read

The case for an alliance in cannabis

Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.

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Surpassing economic challenges in Cannabis with Green Market Report

Mitch Jelniker

Jul 7, 20232 min read

Surpassing economic challenges in Cannabis with Green Market Report

Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.

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Jordan Sherman

May 19, 20232 min read

Detecting and weathering digital threats to your brand

Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.

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Jordan Sherman

May 5, 20232 min read

How many hats do you wear? Hemp Brand Builder's Joe Linne

If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

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Recapping NoCo 9 and the state of the hemp/CBD industry

Jordan Sherman

Apr 7, 20232 min read

Recapping NoCo 9 and the state of the hemp/CBD industry

The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!

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How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Jordan Sherman

Mar 17, 20232 min read

How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral

Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.

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Jordan Sherman

Feb 3, 20232 min read

LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success

Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.

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How an authentic public-facing approach propels cannabis success

Jordan Sherman

Jan 20, 20232 min read

How an authentic public-facing approach propels cannabis success

Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.

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Mitch Jelniker

Dec 22, 20222 min read

3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023

Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

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Mitch Jelniker

Dec 22, 20222 min read

2023 Cannabis Trends You Need To Know

There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

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What do we know about cannabis and its impacts on pets?

Jordan Sherman

Oct 21, 20222 min read

What do we know about cannabis and its impacts on pets?

Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

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Is your cannabis business ready to weather a recession?

Jordan Sherman

Jul 20, 20222 min read

Is your cannabis business ready to weather a recession?

The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.

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Successfully Handle Crisis Communications With Insider Media Relations™

Sarah Beatty, APR

Mar 26, 20218 min read

Successfully Handle Crisis Communications With Insider Media Relations™

Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.

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Diane Mulligan, APR

Feb 19, 20212 min read

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...

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Who is more important, customer or employee?

Jordan Sherman

Feb 12, 20213 min read

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

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Jordan Sherman

Jan 15, 20212 min read

Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis

Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...

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Don't Let a PR Nightmare Keep You up at Night

Jordan Sherman

Oct 30, 20206 min read

Don't Let a PR Nightmare Keep You up at Night

We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.

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Level Up Your Media Mastery With Insider Media Relations™ Strategy

Jordan Sherman

Oct 9, 20206 min read

Level Up Your Media Mastery With Insider Media Relations™ Strategy

You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!

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Entropy and Empathy: Our 2020 Coaster Ride

Jordan Sherman

Jun 5, 20203 min read

Entropy and Empathy: Our 2020 Coaster Ride

In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.

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