Communicating through the COVID-19 crisis

I was honored to be a part of a great panel for PRSA Colorado's latest webinar outlining how to communicate during the COVID-19 crisis. You can watch M&C's portion of the webinar below.

I also wanted to give a shout out to Michelle Ellis of Ellis Communications Marketing for organizing this webinar. She gave out an amazing piece of advice I and my team loved! She said, "Imagine seeing your social media post in between two very serious COVID-19 posts. How would it look?" We thought this was a simple but eye-opening way to see if the context of your post fits into the current social media landscape.