Navigating the ever-evolving cannabis industry requires more than just business acumen; it demands strategic public relations outreach mastery. On the most recent episode of the Move the Stairs podcast, Daniel Paul, Vice President of Marketing at NOBO, shares invaluable insights on the unique tactics he deploys to contribute to NOBO's success.
With extensive experience in both the tech and cannabis industries, Daniel reveals how NOBO, a leader in cannabis cultivation and retail with operations in Michigan, Chicago, and soon Illinois, leverages public relations to safeguard and grow its brand.
Throughout our discussion, Daniel provides a deeper understanding of building customer loyalty and engaging effectively with media to enhance brand visibility. His strategic approach not only positions NOBO at the forefront of the industry but also showcases the importance of public relations in overcoming regulatory challenges and stigma associated with cannabis.
Listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with Daniel Paul below.
Move the Stairs Moment 1: Elevating engagement through active listening
Watch as Daniel explains how NOBO's budtenders transform simple transactions into meaningful customer engagements by actively listening and responding to their needs.
Move the Stairs Moment 2: Building bridges with unfriendly members of the press
Daniel explains how engaging with members of the press who are cannabis detractors can forge a stronger understanding and shape industry perceptions.
Move the Stairs Moment 3: NOBO's proactive approach to crisis
Daniel reveals the strategic approach to crisis management at NOBO, maintaining a 'hit list' of potential industry challenges.
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