How to talk about that Covid and CBD study (without getting in trouble!)

Co-founder and Chief Officer of Science and Innovation Laura Fuentes joins us on Move the Stairs podcast to talk about a recent study showing a possible benefit of CBD in the fight against Covid-19. She also offered expertise on navigating media interviews as news breaks, why transparency is so important to building a resilient brand, and why thought leadership matters.

Building trust in your CBD brand is a powerful tool

Your customers need to be able to trust your products if you expect them to be return customers, even if that means tempering expectations, like with this Covid-19 study. Listen to what Laura said:

How to be a CBD news junkie

When CBD industry news breaks, you want reporters calling you! Learn why following the news cycle can give you an edge:

How to build resiliency through transparency for your CBD brand

When something goes wrong in the industry, you want people looking at what's going right with your company. Listen to Laura's advice on how to best protect your CBD brand from "what's next."

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